Join us for an engaging methodology workshop “Reaching the Unreachable: Recruiting and Researching Hidden Populations in Conservative Contexts”, led by Nasreen Hasan Ashkanani, Ph.D. student at the University of Strathclyde Business School, UK.
Drawing on her fieldwork with women entrepreneurs operating beyond formal networks, this interactive session offers practical insights into accessing hidden populations, building trust, navigating ethical challenges, and adapting research strategies in complex field settings. Through real-life examples, honest reflections, and lessons learned from unexpected situations, participants will gain valuable guidance for conducting qualitative research where textbooks leave off.